1.SEO RESEARCH & COMPETITIVE ANALYSIS

Understanding your business, competitors, and objectives stands as our initial priority. Our aim is to establish alignment from day one.

At this juncture, we’ll require access to the following: Website, Google Search Console, Google Analytics. Should you not have these, it poses no issue.

We commence by generating a baseline report, serving as a metric for our SEO endeavours. This encompasses keyword rankings, website clicks, traffic, bounce rate, and more.

Following this, we scrutinize your existing optimization strategies, pinpoint missed opportunities, and compile a list of readily implementable optimizations to kickstart your SEO campaign.

The subsequent phase involves an in-depth exploration of your competitors’ websites, scrutinizing their keyword strategy, and evaluating their optimization endeavors. We identify their strengths and uncover gaps in their strategy.

Leveraging insights from these analyses, we proceed to conduct more extensive keyword research. Our focus is on identifying terms and keyword variations pertinent to your industry with a lower level of keyword difficulty.

The culmination of our research and findings empowers us to formulate an SEO roadmap tailored specifically to your business.

2. SEO STRATEGY

Envision your roadmap as a systematic guide to drawing in more website visitors. Typically spanning 9 to 12 months of optimization tasks, the duration may extend based on your specific goals.

This SEO roadmap is bespoke to your business; there’s no reliance on templates or copy/pasting. Drawing from the insights uncovered in Step 1, we meticulously evaluate each element included in your pathway to success.

Your personalized roadmap might encompass various elements, such as website redesign or layout adjustments, content creation, revisions or additions to existing content, cultivation of domain trust and authority, technical SEO enhancements, and internal linking.

The subsequent stage involves a thorough review of your roadmap to ensure alignment on both strategy and goals.

3.CLIENT REVIEW & APPROVAL

A frequent grievance voiced by new clients revolves around their lack of awareness regarding the actions of their previous SEO agency. This underscores the substantial benefits of possessing a roadmap and ensuring alignment on strategy and execution.

Prior to initiating any implementation, it is crucial for both parties to endorse the strategy and roadmap. At the conclusion of each month, we can refer to the roadmap, systematically marking off the completed tasks.

Armed with your approved roadmap, we can seamlessly progress to step 4: SEO Implementation.

4.SEO IMPLEMENTATION.

Now, it’s time for you to unwind and leave the rest to us – your part is complete!

We bring your roadmap to our implementation team, and they dive into the tasks at hand.

For a deeper understanding of what goes into executing your SEO roadmap, here’s a glimpse of some of the tasks:

• Increasing page speed
• Optimizing images using next-generation formats
• Adding ALT text to images
• Internal linking
• Optimizing your title and meta descriptions
• Adjusting heading tags
• Adding Schema Markup
• Writing additional content for existing pages
• Creating blog content
• Building trust and authority

Rest assured, we’re on top of it, working diligently to elevate your online presence.

5.Reporting

If you’re reading this, congratulations on reaching the end of month one! Time flies.

At the close of each month, following our scheduled call, we send you a comprehensive email. This email includes a detailed list of all completed tasks as per your roadmap and a performance report.

In the world of SEO, monthly reporting emerges as the most accurate method for data analysis. While we consistently monitor results, fluctuations occur as the algorithm seeks the optimal place for your content in search rankings. Reviewing the data month by month has proven to be the most accurate way to demonstrate tangible outcomes.

This monthly report serves not only as a valuable tool for our clients but also aids us in making real-time adjustments to our optimisation strategy.